Market Trend Research and Presentations
I am part of a 4 man team responsible for identifying trends in the market place. The goal of the "Designer Expressions" is to provide some insight and rational behind color choices and graphic executions on our product to potential category buyers.
This is a guide highlighting 3 over-arching "Mega Trends" that we have identified. Lifestyle videos for each Mega Trend were created to help communicate the overall mood lifestyle for each target consumer.